How Old Are Santa Cruz Skateboards

The first-ever Santa cruz skateboard was produced in 1973. The batch of 500 sold quickly, and from their initial demand many more boards would be created for sale at a later date – one that has now become an iconic brand name among both skaters as well as those interested within the sport itself!

The story of Santa Cruz Skateboards

Three surf friends Richard Novak, Doug Haut, and Jay Shuirman started NHS Inc in 1973. The company’s name is an acronym for their surnames- Novak, Haut, and Sherman. The business found it difficult to make a profit at first because of its low margins.

They were challenged by a friend from a Hawaiian company to make 500 skateboards. This was a turning point for the company because they decided to use the extra materials they had lying around to make the boards.

 The first Santa Cruz skateboard was produced in 1973 and 500 were sold immediately. The company then got another order for 500 boards and became a symbol for skateboard culture. 

Their success stories show that anyone can make it if they have determination and passion. These qualities are what keep businesses alive- even in the most challenging of times. 

The Road Rider Wheels Revolution

Skateboarding has come a long way since its humble beginnings. In the early days, skateboarders used metal wheels that were mounted directly to the axle. These wheels were difficult to control and often broke apart. Clay wheels were introduced next, but they quickly wore out and proved to be just as unreliable as the metal ones. 

In the early 1970s, the very first urethane wheel hit the market. These wheels, called Cadillac Wheels, revolutionized skateboarding by allowing for new tricks and stunts. Urethane is still the material of choice for skateboard wheels today, but Road Rider was so well-received because it had the very first precision ball bearings.

 This innovation made skateboarding more precise and allowed for even more impressive tricks. Skateboarding has come a long way in a few short decades, and it shows no signs of slowing down.

Before the Cadillac Wheels, all skateboard wheels just had loose ball bearings in them so they could spin. However, the birth of the Road Riders was unorthodox. As Michael Brooke writes in “The Concrete Wave,” “One day, while Richard and Jay were assembling loose ball bearing wheels onto trucks, something happened that wound up changing the entire skateboard industry.

 By accident, Jay spilled a wooden cask of nearly 100,000 individual loose ball bearings. After this incident, a man named Anthony Roderick walked into the shop.” Tony was from a Rhode Island company called Quality Products and he wondered if there was an application for skateboard wheels with precision bearings.

In 1978, NHS and Ermico Enterprises formed an alliance that would result in the creation of “The Independent,” an innovative truck model initially available in 88 mm and 109 mm sizes. 

The Independent Truck was a huge hit within the skateboarding community and helped NHS and Santa Cruz build a significant market share of decks, wheels, and trucks. Sadly, Jay Shuirman died in 1979 of leukemia and didn’t get to see the brand flourish and grow into the multinational conglomerate it is today. Thankfully, his legacy lives on through Independent Trucks.

The Iconic Logos

Santa Cruz is known for two of its iconic logos – the original red dot logo and the Screaming Hand logo. The red dot logo was the first logo that Santa Cruz ever put out. It was designed by Jay Shuirman and Jim Phillips. Not long after, the Screaming Hand logo saw the light of day and quickly became just as iconic and legendary. 

The famous Screaming Hand logo was designed solely by Jim Phillips. It was a big step forward in the world of skateboard graphics because of its bold lines and bright colors, which were real artwork branded on a skateboard at the time.

 Tim Pimuarta helped set up the company’s first skateboard factories in the early 1980s in northern Wisconsin where he believes the region has the best hard maple on the planet. 

Santa Cruz had its factories and company operations there until 2001 when it relocated to Soquel, California where it continues to produce high-quality skateboards, decks, clothing, and more bearing its iconic logos.

The Santa cruz company has always put a ton of effort into having the best skateboarders in this world represent their brand. This is why they were able to produce boards with full images using silkscreen technologies for just $15 instead if it was priced at around 75 dollars like before.

 When there wasn’t any other options but now you can get all five plies without investing too much money because these young entrepreneurs will be making sure our rights are protected and we’ll have access to high quality products.

Who invented Santa Cruz Skateboards?

The Santa Cruz board was invented in 1973 by Richard Novak and company, making it one of the oldest continuous brands on earth today. They are known for their creative designs that have helped them stand out from other skateboard companies through thick and thin!

Where are Santa Cruz Skateboards made?

Santa Cruz Skateboards was founded by a man who had his doubts about shipping all that maple to California. He set up three shops there and one in Santa Cruz, producing 900 decks per day!

What does the name Santa Cruz mean?

The city of Santa Cruz is named after the river on which it sits. The name of the river is derived from the Spanish phrase “Santa Cruz” which means Holy Cross. The name was given to the river by early Spanish explorers who found a wooden cross erected by Native Americans at the confluence of the San Lorenzo and Pajaro rivers.

Are Santa Cruz boards good?

As the best board for you will depend on your individual riding style and preferences. That said, Santa Cruz boards are known for being well-crafted and high-quality, so if you’re looking for a good all-around board that will stand up to frequent use, they’re definitely worth considering.

What does the Santa Cruz logo mean?

They say that the Santa Cruz logo means “screaming hand.” This may be because of its popularity as a timeless symbol among skaters, or it could just seem this way due to all those wild moves you can make with your hands while riding down an hill.


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Ashley
By Ashley

Hi everyone, I am Ashley, live in Sheffield, England. I'm a Boardsports enthusiast and I've been skateboarding streets since my childhood. As to this site, the goal is to help beginner riders find their perfect equipment so they can have an enjoyable experience on whatever type of board best suits them- whether it be downhill riding or long boarding! Everything written here should be taken as opinion only because everyone's preferences are different, but at least now there will always seem less confusion when looking for gear online.

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